Are you in the right place?

Please select your shipping country.



For AW23, Rains shields the hero. Owners of spaces void of green screens – the universe deep within. The unsung ones behind masks of everyday life. Harnessing power to stand in authenticity. For self. For all.

Runway looks



Rains challenged the grandeur of Théâtre du Châtelet. The experience began through an unassuming side door. Once seated backstage, the theatre revealed itself – its auditorium becoming an ornate backdrop. Perspectives were flipped – drama heightened – recalling moments of hero-evoking change.


HERO explores self-empowerment born out of change – expressions of the hero within. The show and collection capture that energy, forward momentum, grounding, and positivity – a story told through the individual – embodied by the eclectic cast.